![]() The iconic red, white and blue pole could be found outside barbershops, while a figural trade sign mounted to an apothecary’s storefront might be a mortar and pestle sculpted from bronze in order to indicate to passers-by that inside there were apothecary cabinets full of remedies for common ailments and a druggist to carefully dispense them.Īs literacy rates improved, signs evolved into rectangular, round or square shapes that featured text. In lieu of painted words on a wooden board, trade signs made use of handmade three-dimensional symbols to indicate the function of the shop. Indeed, symbols and representational physical objects comprised early-day advertising efforts. An interesting sign can help set the mood for a room and spark dozens of lively conversations.īefore and during the 18th century, many European peasants and colonists in the Americas couldn’t read, so shopkeepers, in an effort to promote their goods and services, hung trade signs with limited amounts of text. ![]() Vintage and antique signs are popular collector’s items loved not only for the charm and pops of color they add to a space but also for the unique story each one has to tell.
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